Alfredo Luis González Parra, a Cuban born designer, studied product design at the Superior Institute of Industrial Design in Havana and at the Zurich University of the Arts. In 2017 he completed a Master of Arts in Product Design at the Lucerne University of Applied Sciences and Arts.

The creation of design objects and open meaning artifacts using ancient materials and production techniques as a resource is a very important part of his work. It navigates the space between art and design, modernity and tradition, and strongly questions the nature of functionality. 

His work is a constant process of cultural and aesthetic exploration. Developing products and concepts based on multidisciplinary strategies, with an eye always on current social and cultural issues.